
Branding 101 - Developing Your Brand Identity
- Brand Association
- Just Do It
- Where shipping is a pleasure
- You're in good hands
- We have the meats
- I'm loving it
- Like a good neighbor
- Relentless pursuit of perfection
- What a Brand Is NOT
- Your logo
- Your slogan
- Your promotional literature
- What Is Your Brand
- A brand is 2 things
- A promise you make to your customers
- The perception the public has of your business
- The goal is to shorten the distance between the two points
- A brand is 2 things
- 5 Elements of developing your brand
- What's your why
- Simon Sinek
- Golden circle
- Start with your why
- People don't care what you do, until they understand why you do it
- Your why informs your value and business culture
- Simon Sinek
- Who's your tribe
- If "everybody" is your customer, nobody is your customer
- Define your avatar
- Target customer's age, race, gender, psycho-graphics, buying habits, ect
- Define your avatar
- If "everybody" is your customer, nobody is your customer
- What's your value
- Stop speaking in terms of What you do
- Speak to your customer's pain point
- Nobody cares
- WIIFM
- Your perceived value is based on the size of the problem you solve
- Doctors are valued more than fast food workers
- Stop speaking in terms of What you do
- What's your voice
- Your brand's voice should be authentic to your values and culture
- Craft your message
- Once you have your story in place, understand your customer, can articulate your value, and know how you want to communicate, you can now craft your message.
- What's your why
- Bonus points
- Customer service is absolutely critical to developing your brand
- Underpromise and overdeliver
- Your systems will help your business scale
- Better systems means the ability to accomplish more
- Automate as much as possible
- Outsource as much as you can
- Better systems means the ability to accomplish more
- Treat your business like a business
- Customer service is absolutely critical to developing your brand